Aniket Vinchurkar
Strategy & Founder’s Office · ex-BCG · IIT Guwahati
I work where strategy has to survive contact with execution. Right now that is the Founder’s Office at PhiCommerce, a Series B payments infrastructure company, where I own a 0-to-1 fraud detection product and the commercial and org work sitting next to it. Before this, Founder’s Office at CashFlo, and two years at BCG.
I write about how Indian markets actually price things — consumption, healthcare, devices. Usually because I wanted a number nobody had computed, and had to build the thing that produced it.
Essays
- PPP Is Not a Fact About a Country Every salary converter runs on a basket of cereals, rent and fuel. Urban Gen Z does not spend against it. The real ratio is closer to 1.7:1 than 3:1.
Investment theses
- Patient-Specific Implants Custom 3D-printed prosthetics and implants in India. Why the constraint was never the printer.
- India’s Foreigner-First Hospital Brand India is already a medical tourism hub with no globally trusted brand. Build a Cleveland Clinic-level moat, priced like India.
Things I’ve built
- Real Rate What would you need to earn there to live the way you live here? Nine questions become your own basket; tax on both sides. Reproduces the World Bank factor as a control, then shows what your basket actually does to it.
- UnDo A Chrome extension that forces every task into an Eisenhower quadrant before you are allowed to write it down.
Work
Series B payments infrastructure.
Product owner for a 0-to-1 real-time transaction fraud detection and rule engine platform — two enterprise deployments and INR 11 Mn ARR inside four months. Led AI adoption across seven functions, cutting turnaround times by half. Structured INR 800 Mn+ of enterprise commercial agreements, and closed 11+ senior hires in three months.
B2B fintech SaaS — working capital and AP automation.
Ran post-merger integration across finance, marketing and software migrations with 35+ stakeholders. Owned GTM for AP Automation, taking qualified meetings up 37% month on month and funnel volume up 2.5x. Repriced Dynamic Discounting for +12% revenue and restructured incentives for 23% more revenue at the same volume.
Commercial due diligence and bid structuring on a USD 150 Mn+ sports rights acquisition. Redesigned corporate loan sanction journeys at a major bank, cutting sanction TAT ~40%. Moved a consumer goods player to dealer-led distribution across 200+ districts.
Co-founded Osmosis, an academic repository that organically reached 600+ daily active students. Overall Coordinator of the Entrepreneurship Cell — 50 executives across six departments, 5x reach year on year.